Rimmel London is celebrating 10 years in the U.S., and they are going all out for the occasion! The British brand is launching a huge new range of products, including mascaras, eyeshadow, lipgloss, blush and nail polish. As always, the products come with amazingly low price tags and can be purchased at drugstores.

I’m really impressed with Rimmel’s roster of models that serve as the faces of the brand, namely Lily Cole and Kate Moss. I remember reading about Lily in my Teen Vogue days and thinking that she was so spectacular (which she is!). She seems to be doing more acting than modeling these days, but she still poses for Rimmel! I have sort of a love-hate relationship with Ms. Moss, mainly because I think her drug tendencies are disgusting, but she really defines an era in modeling whether you liked the grunge/anorexia look or not. You can read an interview with Lily and see a Rimmel photo album of Kate on the website.

Now the confession: I’ve never used a Rimmel product. Ever! If you have, tell me what you like and don’t like about the brand in the comments below.