The Cosmetic Executive Women (CEW) host an awards ceremony each year for leading products in the beauty industry, and the 2010 finalists have been announced! There are a lot of major brands nominated, like MAC, Maybelline, and Frederic Fekkai, but the one that I found the most surprising is in the Men’s category: a face wash for Avon by none other than Dr. McDreamy.

I used to watch a lot of Grey’s Anatomy, but now I’m really out of the loop. I had no idea that Patrick Dempsey had even collaborated with Avon! After doing some research, I found that he did an entire line of men’s products, including body wash, shave gel and an eau de toilette! It must have worked out really well for him, because now Avon is in the running for the Patrick Dempsey 2 Dual Action Face Wash.

Avon’s website features this quote from Dempsey about his amazing face wash: “2 is about possibility. It represents the intimacy and strength of two individuals coming together with endless possibilities.”

Sounds like a pretty powerful soap to me! Who knew that McDreamy was so deep in real life? Best of luck at the CEW Awards! Check out the full list of nominees here.