Man, when one famous person does something everybody has to follow suit, don’t they? The latest beauty trend amongst celebs seems to be the “no makeup” look in magazines. Apparently all famous people are feeling an overwhelming desire to bear their souls to us via natural photos. The latest is Heidi Klum.

Last month, Jessica Simpson did a Marie Claire cover with no makeup on. Of course, she still looked beautiful and people still debated amongst themselves on whether or not the photo was actually 100% makeup free (and no, those people don’t have lives).

This month, the Klumster herself has a makeup-free photo in People magazine. And not just any People mag — the “Most Beautiful” issue! Clearly this is proof that Heidi is one of the most beautiful women in the world even without makeup, right? I’ll let you be the judge, but I find that although she is undoubtedly still beautiful, she looks like a lot of beautiful non-celeb women that I know in real life. Perhaps that’s the point!