Borghese to debut fresh FANGO ads alongside its 25th Anniversary

Borghese, the Italian beauty brand, is gearing up to celebrate a 25th Anniversary by launching an ad campaign focused on its FANGO Active Mud beauty products. The FANGO Active Mud products have been around since 1985 and are praised to be very effective with their nutrient- and mineral-rich mud masks. This makes it a good product to focus the new ad campaign on and reintroduce the brand into the eyes of the public.

The ad campaign will center around the motto, “Do You FANGO?“, which will also translate to the look that they will promote. The tagline will be artistically painted across the torsos, arms, and legs of female and male models. This is to showcase how the FANGO product is a unisex product - not only limited to one gender.

The launch of the ad campaign is set to take over all current and popular social medias, such as Twitter and Facebook. But it will also run in magazines such as Vogue, Elle, Allure, Marie Claire, and InStyle.

VP of Borghese marketing, Neil Petrocelli, gives his thoughts on the upcoming promotions, “FANGO is more relevant now than ever before with consumers’ interest in beauty products with ingredients derived from the riches of the earth. With the Do You FANGO? campaign we aim to educate new consumers about this fantastic product, as well as enlighten our current customer base about our latest additions.”

The entire FANGO Active Mud collection is available on their website.

The passion of the company to do something this big for one product makes me really interested to try it now. Has anyone ever used a Borghese product before?