When Justin Beiber’s new fragrance, Someday, dropped last week, many were surprised at how similar its bottle design resembled Marc Jacobs’s Lola perfume. With both of the bottles sporting a shiny, red bloom, and aimed at the same youth market with its fruity, floral scent, it was an issue that couldn’t be ignored.
WWD got a chance to chat with Marc Jacobs himself to ask for his thoughts on the situation:
Does [Justin Beiber's Someday] remind you of anything?
M.J.: Yep, yep. We just had a conversation about it. Coty said, “Do we sue them?” and I said, “You know what? Let everyone else say what they want.” I received Google [Alerts] about people saying it was derivative. We’re not going to do anything about it.
That bottle is very similar to your Lola.
M.J.: But you know, I look around the room and I look at the work we’ve done and a quote I always bastardize but I really believe in, is something Chanel said: “He who insists on his own creativity has no memory.”
No controversy here, which is good for both parties. But for fun, would you pick up Lola or Someday?