Though there are many celebrities with fragrances to their name, this one is a little more puzzling. The late Michael Jackson will apparently be receiving his own fragrance and already, it has made quite a few headlines and controversy.

While sometimes creating fragrances in the essence of celebrities works, there are times where it doesn’t. Michael Flutie, who was behind Tim McGraw’s fragrance, has a feeling that it won’t work. “In the celebrity world, we make deals with fragrance houses using the image of a celebrity built on their lifestyle and the impression they have created. To try to create a fragrance [around] someone who has passed away with a controversial story when that controversial story is still in the press with a lot of negative connotation is dangerous and won’t work.”

Oftentimes, celebrities make a lot of buck for their fragrances and it helps when fans feel close and intimate with their favorite singers and celebrities. For Michael Jackson, experts feel that even his biggest fans will have a hard time connecting to the scent. And with Jackson gone, it’s hard to continue building on a presence no longer there.

Thoughts?