Typically, when a clothing line does well, it seems to expand its horizon by taking on different roles, such as releasing a perfume. Hard Candy, however, is going the opposite route: it will expand into a clothing line. Hard Candy was a popular makeup brand back in the 90s that Walmart brought back to life in 2009. While this is an interesting move for sure, it remains to be seen whether this will be a good move.

August 31, 2011 11:00 PM | by