Lipstick queen Poppy King (oh the irony) is back with another lipstick line in store for you. After her collaborations with J.Crew and Kate Spade, King’s newest offering comes in the form of The Magic of Lipstick, thanks to the help of Boots No7.

To keep in line with the no. 7, there will be 7 lipsticks and seven glosses that adorn the collection. The line took nearly a year to perfect and draws inspiration from the 1930s. King combined color from the 30s as well as the needs of the Boots No7 customer. The names of the colors are History, Power, Glamour, Seduction, Intrigue, Confidence, and Allure.

You can get them online on shopbootsusa.com or wait till they hit Target stores later this month.

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