As the latest face and body for Armani’s lingerie and jeans campaign for Fall 2011, Rihanna let go of her wild and fiery red hair for something a little lighter…

Sporting newly lightened blonde locks, it’s definitely a change for her, though she’s revealed that she has no problem with the new look, “We did a whole transformation. So now I’m a blonde and not redhead anymore — and I like it!”

Check out a bit of the behind-the-scenes footage from her shoot (and her rocking that blonde hair like nobody’s business!):

Thoughts? Do you like Rihanna better as a blonde or redhead? Or should she go back to brunette?

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