The usage of Photoshop in beauty ads has been no secret, but its time may be up soon as the National Advertising Division has been considering of doing away with Photoshop.

Photoshopping ads has been under fire ever since one ad from CoverGirl was banned for having altered the beauty product to look better than it actually was. Since then, CoverGirl has decided to pull down its ads regarding its NatureLuxe Mousse Mascara product as the product claimed that users would get 2x the volume of their lashes, but fine print at the bottom indicated that the eyelashes had been enhanced.

The NAD’s director Andrea Levine had this to say, “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.”"

If this gets pushed forward, this will probably be the end of a Photoshop era and companies will have to be more forthright with their consumers.

Source