You may know Carmex as a drugstore beauty brand. Ever since the 1970s, the brand had only been selling one product - lip balm. With flavours like vanilla, lime, and strawberry, the brand has been doing pretty well in terms of sales. Recently, their new lip balm seems to strongly resemble another lip balm brand - Burt’s Bees.

Moisture Plus, Carmex’s new line of tinted balms, is really similar to Burt’s Lip Shimmer Sticks. Not only that, Carmex in gradually beginning to offer other products like lotions and hand creams (which is exactly what Burt’s Bees is doing as well).

Competition is great. But due to Burt’s limited marking budget, I’m not sure if copying from other companies is the greatest idea.

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