The official ad for Lancôme’s new lipstick line, Rouge in Love, has finally been unveiled. Actress Emma Watson was selected to model for the line, and with her on board, sales will definitely be through the roof.

Although the ad was released recently, the actual line won’t be available until February. Youcef Nabi, the president of Lancôme International, states that the goal of Rouge in Love is to appeal to younger women that usually wear lip glosses but want to experience with lipstick more.

The lipsticks are divided into three different categories. The first being Jolis Matins that features everyday colors as well as nudes. Lipsticks in Boudoir Time are colors with white or silver sparkles in them and Tonight Is My Night is bold colors that includes some gold sparkles.

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