Everyone wants gold because it is such a precious metal, but it looks like the price of gold is about to skyrocket due to this new beauty secret! According to scientists: using precious metals on the skin (eg. gold) can help slow down the ageing process and help you brighten up your complexion!

This new treatment that was released this month contains some particles of 23 carat gold in it and claims that with those few particles, it can help make your skin look fabulous! At £39 for 15ml, it is quite pricey, but it had a waiting list of 5000 before it was released and Boots sold out its instock inventory is just 8 hours after it was released!

According to Rosi Chapman of Transformulas, the company behind the product:

‘The main benefit of including 23 carat pure gold is its ability to instantly create a sheer veil of radiance on the skin that is often lost through age. Gold particles can also benefit the skin by triggering and boosting the collagen replenishment cycle in the skin. Collagen is what makes our skin stronger, thicker and suppler and what makes our skin smoother, firmer and more youthful. Unfortunately as we age our skin loses collagen and our bodies gradually produce less and less.’

There are legends out there that claim that Cleopatra used to sleep with a gold mask every night and some scientists also believe that gold can help remove bacteria from the skin, which in turn, helps prevent things such as acne. It can also help reduce dark circles and puffiness because it promotes lymphatic drainage. Gold also helps stimulate blood circulation–which helps the skin to remove toxins and have a more even and clear skin tone.

After reading all this good news about gold and its benefits to the skin, would you purchase a luxury product such as The Hydration Gold Treatment, pictured, for your skin?

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