Stella McCartney will soon be launching its newest fragrance, L.I.L.Y., and a behind-the-scenes footage of the campaign photoshoot and ad has surfaced.

It’s a short clip and it’s quite the quiet ad as the crew shoots the ad, but you only get to hear the sounds of nature buzzing around. L.I.L.Y. has been inspired by natural purity and the English countryside, so it’s only fitting that we see such a clip.