Jane Hertzmark Hudis, global brand president of the brand, commented, “Quite frankly, we’re crazy for the show. We’ve always felt like there’s a connection between Mad Men and the Estée Lauder brand and Estée herself; the sixties were our heyday as well,” Hertzmark Hudis explains, pointing out that the storied New York beauty brand was interested in collaborating with Weiner because they could do it in “an authentic way. We were there in the sixties—it’s not creating something inspired by the sixties; we have stuff from the sixties!”
There will be two collections: the first will come out next month with the premiere of Season 5 and the second will be out when Season 6 hits the airwaves (aka next year).
Are you looking forward to this collection?