The brand has just announced their new Flash Dry Blow Dryer ($36.99) and Wave Creator Styling Iron ($29.99) and it will be launching sometime in February at Target and Wal-Mart.
Representatives of the company stated that the dryer is designed to speed up airflow and reduce drying time by approximately 35%. In other words: it cuts out 15-20 minutes that would usually be spent on drying.
The hair dryer has a space-age design that is enough to grab any buyer’s attention, but the drying time will have everybody convinced. Keep your eyes open for these babies to hit your shelves!