First it was fragrance, and now the Kardashian’s are branching out further into the world of beauty. Kim, Khloe, and Kourtney will be launching “Khroma Beauty.”

Khloe wrote on her website, “Makeup is something that all three of us have always been passionate about so we could not be more thrilled about this new venture in our career.

The line is a cosmetics collection of “luxury products at affordable [prices].” Set to launch in 2013, the makeup line will open with a holiday preview of lashes, mascaras, and Kardazzle compacts.

Keep an eye out for the holiday preview of the line in Ulta later this year. And you can expect to see YouTube makeup tutorials from the sisters and their glam squad around the same time.