Many of you have seen life-sized cardboard cutouts of Justin Bieber in various stores –especially for his debut fragrance, “Someday.” Now, he has released a second, named “Girlfriend.” Yes, we’ve heard the song and seen the music video for his current single, “Boyfriend,” - good marketing, right?
What’s different about the bottle of “Girlfriend” than “Someday” is that it is not flower-like. The fragrance is housed in a pink and purple spray bottle surrounded by a springy-looking cage wrap that crosses. The color scheme does not really differ, on the other hand.
So, what does “Girlfriend” smell like? The official site provides this description: “Get close with Justin Bieber’s new fragrance, Girlfriend and never let go. Flirty, personal, inviting, Justin’s new fragrance draws you in with an exciting splash of crisp mandarin and juicy blackberry. From there, things heat up with exotic floral notes of pink freesia and star jasmine, before striking a flame in your heart with warm vanilla orchid and sultry musk.” So basically, it is fruity and flowery at the same time. Sounds pretty good to me.
Of course, what better way to promote this release than with a contest? Beliebers get to put their singing skills to the test by sending in videos of themselves covering Justin’s single, “Boyfriend” but instead, change the lyrics to “Girlfriend.” Oh haha, I get it. A few lucky contestants’ entries will air during Bieber’s NBC Special on June 21st. Plus, some participants will have their versions be part of a 60-second commercial for the perfume. Not to mention, they will also get a chance to meet the celebrity in person.
Expect to see this fragrance in Macy’s stores the week of June 18th. Other retailers will start carrying Bieber’s “Girlfriend” later this month. A special bonus: If you happen to live in New York and go to Macy’s Herald Square on June 18th, the first 500 customers get a special treat! Go here for more information.
Will “Girlfriend” be a big hit? What do you think of it so far?