For the makeup brand that has for years stuck with their ‘cruelty-free’ label as a makeup brand, it looks like Urban Decay will have to ditch that title along with some of the other brands in the past (Estee Lauder, Mary Kay, Yves Rocher, L’Occitane and Caudalie) to break into China.
On June 6, Urban Decay had gone to their Facebook group and addressed the following:
We do want to address one FAQ: No, Urban Decay will not test on animals in China. However, the Chinese government may conduct a test using our products before they can be sold there. We absolutely realize that for many of you, it makes no difference who is doing the testing. But, animal rights are still very much important to Urban Decay, and our decision was a thoughtful one.
A live chat is also scheduled within two weeks with a founding partner of the brand Wende Zomnir to discuss the matter even further.
Although the brands efforts are pretty sincere, PETA still isn’t moved and Change.org isn’t either. There are alternative methods in the world where they don’t have to test on animals, and Urban Decay has answered that they “will give our all to help advocate alternative methods” in China.
I guess the real matter for Urban Decay is to either make their move into China and have a market there, while losing potential supporters from elsewhere, or don’t move into the country at all.