Now, before you hide away all your makeup products, let’s not get too carried away. Research results have shown that men primp themselves as much as women do. Not to mention, they are spending quite a bit of money on the products needed as well.
Just from the past two years, men’s grooming products sales have gone up by… get ready for this: 420 percent! Did that number shock any of you? The even more bewildering statistic is that males are now attaining their grooming essentials from the women’s aisle. (I’m convinced they’re fighting to keep themselves more beautiful in competition!)
The number of men who purchase female grooming products has up by 76 percent since 2010, according to HauteLook.
I know the next time I walk into a beauty section, I’m going to be glancing around for guys, hehe. What do you think about this finding?