Here we go again with this makeup-free trend! Hoda Kotb and Kathie Lee Gifford of the TODAY Show decided to make this past Thursday a makeup-free show. Kathie Lee wanted to do this in response to a comment that Rosie O’Donnell made about suspecting that she had work done on her face. More »

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Man, when one famous person does something everybody has to follow suit, don’t they? The latest beauty trend amongst celebs seems to be the “no makeup” look in magazines. Apparently all famous people are feeling an overwhelming desire to bear their souls to us via natural photos. The latest is Heidi Klum. More »

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Ulta announced this week that they will be releasing a new ad campaign which features before and after shots of the models — that’s right, you’ll see those pretty faces without makeup! The company is saying that this step fits right in with the company’s goal of approachability and attainability through makeup. I think it’s a pretty cool idea! More »

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