Katy Perry has collaborated with British lash pro, Eylure, to make a line of false eyelashes. The Katy Perry by Eylure collection includes 4 signature styles, and will be available starting next month at Ulta. Here’s the low down on each style… More »

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Katy Perry loves her false eyelashes and though she may have gotten a divorce recently, that isn’t stopping the songstress from keeping busy. She’ll be teaming up with Eylure to launch her own line of false eyelashes that will make their way to Ulta stores next month. More »

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Here is today’s Sale Alert! More »

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Here is today’s Sale Alert! More »

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Here is today’s Sale Alert! More »

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Here is today’s Sale Alert! More »

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Here is today’s Sale Alert! More »

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Here is today’s Sale Alert! More »

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Today’s Daily Lip Gloss features Ulta Tinted Lip Balm! Usually, lip balm doesn’t produce any color on your lips, but this one does. You can now have the nourishment of a lip balm and the color from a lipstick/lip gloss all in one! More »

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Take a look at today’s Sale Alert! More »

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Here is today’s Sale Alert! More »

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The Ulta Lash Blowout Mascara is described to be an amazing mimic of the L’Oreal Telescopic and the Givenchy Phenomen’Eyes Mascara with a featured spherical tip brush containting tiny spikes for capturing lashes, grabbing them up as well as lengthening and defining each lash. More »

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I pretty much always use Maybelline brand mascaras — they are great quality and super-affordable! One of my favorites since it was released last year is the Lash Stiletto formula. It really separates the lashes and gives them a nice glossy coat. Unfortunately, I’m not so crazy about the new Lash Stiletto Voluptuous product. More »

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Ulta announced this week that they will be releasing a new ad campaign which features before and after shots of the models — that’s right, you’ll see those pretty faces without makeup! The company is saying that this step fits right in with the company’s goal of approachability and attainability through makeup. I think it’s a pretty cool idea! More »

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Ulta is one of my very favorite shops to turn to when I’m looking to purchase some new beauty supplies, and now they’ve just announced they’re coming out with a new line of bargain products. And by bargain, I mean the average price of the items will be $2! More »

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